For those of us who wear eyeglasses, gone are the days of settling for large, unbearable frames. These days, eyeglasses are expected to complement your character without sacrificing its practicality or hijacking your own style. When navigating through Warby Parker’s gallery, it is evident that Warby Parker acknowledges that 1 frame doesn’t in fact fit all. Warby Parker is an online and brick-and-mortar retail supplier of affordably priced prescription glasses, sunglasses, and glass accessories. They offer something for everyone, for every design. Whether you are looking to revamp your style, get a pair for a special event, or simply to find a brand-new tried-and-true standby, Warby Parker has got you covered. Warby Parker Business Model
Warby Parker revolutionized the prescription eyeglass business by being the first company to provide prescription glasses on the internet and deliver them directly to your front door. While many considered that an enormous risk, it succeeded. The company sold about 20,000 pairs of eyeglasses on the internet on its first year of operations.
When it eventually rolled out retail shops, Warby Parker also revolutionized the images of wearing and shopping for prescription eyeglasses. Its stores aren’t boring and clinical. They are sleek, fashionable, well decorated, and fun. They are also loaded with fashion-forward hipsters, who seem to be its most faithful purchasers. Warby Parker will make you fail to remember that there once was a chapter when people judged eyeglasses as “nerdy”.
Warby Parker Business Model
Take a Peek at Warby Parker’s Top Ten Glasses Available: Warby Parker Business Model
These retro-inspired cat-eye glasses may remind you of your old Aunt May – the one who sported the exact white cat-eyed glasses with polka-dotted shift dresses in the early ’70s until she turned 90 – but in the best, most trendy way achievable. If you desire a refined look, this design is a great choice. Warby Parker Business Model
Clear eyeglasses have been around for a long time. People want them because they seem to be just about invisible from afar and go with a nice, clean look. The Eugene Narrow glasses are round and flawlessly proportioned for tinier faces – if you don’t want your frames covering your face, this may be the perfect choice. The faint pink color offers them a little something extra.
The Baker eyeglasses have a classic keyhole bridge with round lenses, and the Striped Sassafras hue is a moderate way to freshen things up – excellent for completing a more chic appearance.
The Percey may seem much like the Baker at first glance. They’re both round, medium-width glasses with keyhole bridges, and they both even come in Striped Sassafras – but it’s the little elements that make all the distinctions: The Percey’s lenses are more circular and its end pieces are not quite as pointed. These differences make the Percey a slightly more chill choice. Warby Parker Business Model
Known for flattering nearly any face, the Wilkie is a fantastic option for the everyday man or woman who does not want to fuss too much about style. The Black Matte Eclipse variant of the glasses have a thin white edge wrapped around the front. Nothing too insane – only a couple extra style points.
The Welty is a current take on a typical shape. Made from top cellulose acetate (such as all of Warby Parker’s non-metal frames, the eyeglasses have a curved browline and an striking keyhole bridge. Imagine Nancy Drew: the youth icon who made it cool to be a nerd. These eyeglasses are bigger than some, but not so large that they cover your face.
The Watts feels and looks effortless. Accessories have the ability to make or break a whole appearance: When it comes to our eyeglasses, we desire to supplement outfits, not distract or detract from them. These sleek glasses do exactly that.
This pair’s style is ageless. The Daisy is an artful spin on the classic cat-eye with thin eyewires and a sloping browline. Dress them with a little black dress or pair them with a business suit. These ageless eyeglasses will only heighten your elegant and modern style.
Blue isn’t a color you find all that often in glasses, but considering the Hardy in Striped Pacific, you need to wonder why. It is a simple, rectangular frame, but this oceanic hue makes it pretty impressive.
Yes, we’re mentioning the Wilkie again! We just love it that much. This Eastern Bluebird Fade colour combines tortoise on top with a trendy, translucent blue on the base. The distinction makes them feel modern, but the neutral tones keep the glasses compatible with almost any ensemble. Warby Parker Business Model
Warby Parker Business Model
Warby Parker’s frames are created with cellulose acetate, bought from a family-owned Italian business. Its eyeglasses are assembled in China and built on the same production lines as most of its competitors, but because the business eliminates the middlemen, the costs are lower. After the raw materials are cut into face fronts using a high-tech CNC machine, it is rolled with wood chips and hand-polished with a German wax compound. The glasses are then carefully assembled and sent through a series of quality checks. When you order, a new pair is built just for you. Warby Parker custom-cuts and polishes the edges of your lenses, which have been infused with scratch-resistant and anti-reflective finishing. The eyeglasses always come with impact-resistant polycarbonate lenses that block 100% of UVA and UVB rays. After the glasses are individually checked and aligned, they are packaged up and ready for delivery right at your doorstep.
In addition to offering the standard single-vision lenses, progressive lenses, non-prescription glasses and readers, Warby Parker produces two lens design variants. These are:
Clear – Well, not just clear – really clear. These standard lenses are for men and women that desire completely uncoloured vision inside and out.
Light-responsive – These lenses intelligently counteract UV rays. They shift from absolutely clear indoors to dark gray outside, even on cloudy days.
Warby Parker includes polycarbonate lenses with any optical order. They are some of the most lightweight and impact-resistant lenses; and they come with the purchase price of the frames!
However, if you want a higher quality lens, you could choose from the following:
1.67 high-index lenses – These are great for people that have a high prescription as they’re around 20% thinner than polycarbonate lenses, but they are priced at an additional $30.
1.74 high-index lenses – Being around 10% slimmer than 1.67 high-index lenses, these lenses are recommended for those with an exceptionally strong prescription. They cost an extra $130.
Want a special coating on your lenses? No problem.
Warby Parker gives the following coatings with all lenses at zero extra cost:
Scratch resistance – This safeguards your lenses from daily wear and tear.
Anti-reflective – This coating mitigates eye tension due to reflections and reduces glare.
Superhydrophobic – These lenses repel moisture to help prevent smudging.
In terms of prescription sunglasses, Warby Parker offers all of the above and more! In addition to scratch resistance, they offer UV-protective lenses and polarization, which minimizes glare from light ray reflection.
They also offer different lens style choices, from gradient transitions to solid to flash mirrored.
Warby Parker sells eyeglasses, sunglasses, and accessories on the internet and in retail stores – at relatively reasonable rates. Because the organization designs its eyeglasses in-house, it is able to sell all glasses “Beginning at $95, including prescription lenses.” Additionally, it is convenient that different lens coatings are included in the price of each pair of eyeglasses. Some lenses, like slimmer lenses for very high prescriptions, go for a higher price.
The Maker Edition is currently the most costly design series on the site beginning at $195. The least expensive collection is Spring 2018, which starts at $95. This means that the normal pair of glasses is $145 at present, which is classed as middle range on the market. Warby Parker Business Model
When it comes to sunglasses, the most costly series are the Epigraph and Resort beginning at $145. The most inexpensive collection is Quintessentials at $95, which makes the average price point around $120. Again, this is deemed middle range and ideal for those who have a reasonable number of disposable income.
Shipping and Support Policy
Warby Parker gives free shipping and returns if you reside in the United States or Canada.
They have a 30-day, no-questions-asked policy for all their glasses, in addition to a 1-year warranty for all their lenses where they’ll replace the scratched lenses for free over the 1st 12 months.
The minimum delivery duration is extremely reasonable at 5 business days for non-prescription sunglasses. The maximum duration is a short wait for single-vision prescription sunglasses and progressive prescription glasses at 10-12 business days.
This organization has the best customer service on our opinion. Customer care representatives are friendly, helpful, and attentive as they answered all our inquiries. You can reach the company by phone, email or live chat. The site is quite easy to navigate through also. Warby Parker even has an FAQ section and order guide to help you discover the ideal frames to match your style.
Warby Parker Business Model
Home Try-on Service
One of the coolest aspects about Warby Parker is their “Home Try-On” service that really assists you to pick which eyeglasses will match you.
All you need to do is select 5 pairs of eyeglasses and they’ll be delivered to you for free. Then test them out for 5 days and find which ones you like. Buy your desired glasses online and you will be sent a brand new pair. Finally, once your 5 days are up, place the box in the mail with its prepaid return label.
Warby Parker Frames Quiz
If you need assistance selecting some glasses to test out, you could take the Warby Parker Frames Quiz. It only requires a few quick questions to determine which pair of glasses will be the perfect fit for you. Warby Parker Business Model
Warby Parker prides themselves on being sustainable and eco-friendly in its business. One of their fundamental principles as a business is to actively work on minimizing its effects on the ecosystem. The business is a 100% carbon-neutral eyewear producer. Also, Warby Parker actively works to reduce their impact on the environment by tracking the greenhouse gas emissions from their frame manufacturing, to shipping, warehousing, and office work. They are making sure to offset their carbon accordingly.
Warby Parker Gives Back
Another factor that makes Warby Parker intriguing to people is that they are very similar to TOMS Shoes, on the principle of buy a pair and donate a pair of glasses. When a pair is sold they donate a set to someone in need. They found a need that people from around the world do not have access to see clearly, which is a wide scale matter. Warby Parker is working to address this problem by assisting people gain access to eyeglasses to be able to see.
Final Thoughts Warby Parker Business Model
Warby Parker offers chic eyewear categorized into special and fun collections for both women and men. All in all, our experience with Warby Parker has been overwhelmingly positive. The new glasses are well rounded and fit nicely, and the ordering procedure was easy and fun. If you’re searching for a new pair of eyeglasses or sunglasses, I recommend that you give Warby Parker a chance. For eyeglasses wearers that are looking for a vast range of alternatives from the hippest designs and materials, and like the ability of being able to shop on the internet or in store, Warby Parker is the merchant for you. Warby Parker Business Model