For those of us who wear eyeglasses, gone are the days of settling for big, ill-fitting frames. These days, glasses are expected to complement your character without sacrificing their practicality or hijacking your flair. When browsing through Warby Parker’s gallery, it is evident that Warby Parker knows that 1 frame doesn’t in fact fit all. Warby Parker is an online and brick-and-mortar retail supplier of reasonably priced prescription eyeglasses, sunglasses, and glass accessories. They offer something for everyone, for every look. Whether you’re looking to revamp your look, pick up a pair for a special event, or simply to get a brand-new tried-and-true standby, Warby Parker has got you covered. Warby Parker Marketing

Warby Parker Marketing

Warby Parker transformed the prescription eyewear business by being the pioneering company to market prescription glasses online and deliver them directly to your home. While a lot considered that a massive gamble, it was worth it. The business sold around 20,000 pairs of glasses on the internet on its first year of operations.

When it later opened up retail stores, Warby Parker also transformed the images of shopping for and wearing. Its stores are not dull and clinical. They are polished, chic, well designed, and enjoyable. They are also packed with fashion-forward hipsters, who seem to be its most loyal customers. Warby Parker will make you forget that there once was a time when people considered glasses as “nerdy”.

Warby Parker Marketing

Have a Peek at Warby Parker’s Top 10 Eyeglasses Available: Warby Parker Marketing

  1. Louise in Birch Tortoise 

These retro-inspired cat-eye eyeglasses might remind you of your old Aunt Kathy – the one who wore the same white cat-eyed glasses with polka-dotted shift dresses in the early ’70s until she turned 90 – but in the best, most trendy way conceivable. If you want a refined look, this design is a excellent option. Warby Parker Marketing

Louise-in-Birch-Tortoise

  1. Eugene Narrow in Rose Crystal

Clear eyeglasses have been around quite a long time. People desire them because they look just about invisible from a distance and go with a nice, clean look. The Eugene Narrow eyeglasses are round and perfectly proportioned for tinier face shapes – if you don’t want your frames taking over your face, this might be the perfect fit. The modest rose shade gives them a little something extra.

Eugene-Narrow-in-Rose-Crystal

  1. Baker in Striped Sassafras

The Baker glasses have a classic keyhole bridge with round lenses, and the Striped Sassafras tone is a modest way to freshen things up – perfect for accomplishing a more smart look.

Baker-in-Striped-Sassafras

  1. Percey in Striped Sassafras

The Percey may look a lot like the Baker at first sight. They are both round, medium-width glasses with keyhole bridges, and they both come in Striped Sassafras – but it’s the little aspects that make all the difference: The Percey’s lenses are more curved and its end pieces are not quite as sharp. These differences make the Percey a slightly more easygoing option. Warby Parker Marketing

Percey-in-Striped-Sassafras

  1. Wilkie in Black Matte Eclipse

Known for flattering nearly any face, the Wilkie is a perfect alternative for the everyday man or woman who doesn’t want to fuss too much about fashion. The Black Matte Eclipse version of these eyeglasses have a thin white edge wrapped around the front. Nothing too crazy – just a couple extra fashion points.

Wilkie-Black-Matte-Eclipse

  1. Welty in Whiskey Tortoise

The Welty is a contemporary spin on a classic shape. Made from premium cellulose acetate (like all of Warby Parker’s non-metal frames, the glasses have a curved browline and an distinctive keyhole bridge. Imagine Nancy Drew: the childhood figure who made it cool to be a nerd. These glasses are bigger than some, but not so large that they take over your face.

Welty-in-Whiskey-Tortoise

 

  1. Watts in Sugar Maple Fade

The Watts looks and feels carefree. Accessories have the power to make or break an entire look: When it comes to our eyewear, we wish to supplement outfits, not detract or distract from them. These polished eyeglasses do exactly that.

Watts-in-Sugar-Maple-Fade

  1. Daisy in Jet Black

This pair’s design is ageless. The Daisy is an artful spin on the quintessential cat-eye with thin eyewires and a sloping browline. Sport them with a little black dress or pair them with a clean-cut business suit. These timeless eyeglasses will only complement your polished and contemporary style.

Daisy-in-Jet-Black

  1. Hardy in Striped Pacific

Blue isn’t a color you find all that often in eyeglasses, but considering the Hardy in Striped Pacific, you have to wonder why. It’s a simple, rectangular frame, but this oceanic hue makes it quite striking.

Hardy-in-Striped-Pacific

  1. Wilkie in Eastern Bluebird Fade

Yes, we’re mentioning the Wilkie again! We just love it that much. This Eastern Bluebird Fade tone combines tortoise on top with a trendy, translucent blue on the base. The contrast makes them look modern, but the neutral colours keep the glasses compatible with about any ensemble. Warby Parker Marketing

Wilkie-Eastern-Bluebird-Fade

Warby Parker Marketing

Construction

Warby Parker’s frames are created with cellulose acetate, sourced from a family-owned Italian company. Its eyeglasses are made in China and crafted on the exact same production lines as almost all of its competitors, but because the business eliminates the middlemen, the costs are more affordable. After the raw materials are cut into face fronts with a high tech CNC machine, it’s rolled with wood chips and hand-polished with a German wax. The eyeglasses are then gently built and dispatched through a series of quality tests. When you order, a new pair is assembled just for you. Warby Parker polishes and custom-cuts the edges of the lenses, which have been infused with anti-reflective and scratch-resistant finishing. The glasses always come with impact-resistant polycarbonate lenses which block 100% of UVA and UVB rays. After the eyeglasses are individually checked and aligned, they are boxed up and ready for delivery right at your doorstep.

warby-parker-construction

 

Lens Options

As well as selling the usual single-vision lenses, progressive lenses, non-prescription eyeglasses and readers, Warby Parker has two lens style choices. These are:

Clear – Well, not just clear – very clear. These standard lenses are for people that prefer completely uncoloured vision indoors and out.

Light-responsive – These lenses intelligently counteract UV rays. They change from absolutely clear indoors to dark gray outdoors, even on overcast days.

Warby Parker includes polycarbonate lenses along with any optical sale. They’re some of the most light and impact-resistant lenses; and they come with the purchase price of the frames!

warby-parker-lens-options

But if you want a higher quality lens, you may choose from the following:

1.67 high-index lenses – These are great for people who have a high prescription as they are up to 20% thinner than polycarbonate lenses, although they are priced at an additional $30.

1.74 high-index lenses – Being around 10% slimmer than 1.67 high-index lenses, these lenses are suggested for those who have an especially high prescription. They cost an extra $130.

Want a special coating on your lenses? No worries.

Warby Parker provides the following coatings with all lenses at no additional cost:

Scratch resistance – This secures your lenses from daily wear and tear.

Anti-reflective – This coating relieves eye tension caused by reflections and lessens glare.

Superhydrophobic – These lenses repel moisture to help prevent smudging.

In terms of prescription sunglasses, Warby Parker offers all of the above and more! Along with scratch resistance, they provide UV-protective lenses and polarization, which reduces glare from light ray reflection.

They also have different lens design choices, from solid to flash mirrored to gradient transitions.

 

Pricing

Warby Parker provides eyeglasses, sunglasses, and accessories on their website and in retail stores – at relatively low rates. Because the organization designs its eyeglasses in-house, it is able to offer you all glasses “Starting at $95, including prescription lenses.” Additionally, it is handy that different lens coatings are included in the price of each pair of glasses. Some lenses, like slimmer lenses for very strong prescriptions, go for a higher price.

The Maker Edition is now the most costly design series on the site beginning at $195. The most affordable collection is Spring 2018, which starts at $95. This means that the average pair of eyeglasses is $145 at present, which can be considered as middle range in the market. Warby Parker Marketing

When it comes to sunglasses, the most expensive design series are the Resort and Epigraph beginning at $145. The most inexpensive design series is Quintessentials at $95, making the median price point around $120. Once again, this is deemed middle range and ideal for those who have a reasonable number of disposable income.

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Shipping and Support Policy

Warby Parker provides free shipping and returns if you reside in the United States or Canada.

They have a 30-day, no-questions-asked coverage for each of their glasses, in addition to a 1-year warranty for all their lenses where they’ll replace the scratched lenses for free within the first twelve months.

The minimum delivery time is very reasonable at 5 business days for non-prescription sunglasses. The maximum time is a short wait for single-vision prescription sunglasses and progressive prescription glasses at 10-12 business days.

Warby Parker has the best customer support on our opinion. Customer service representatives are friendly, attentive, and helpful as they answered all of our queries. You can reach the company by phone, email or live chat. The site is very easy to navigate through as well. The site even has an FAQ section and order guide to help you discover the perfect eyeglasses to match your preference.

Warby Parker Marketing

Home Try-on Service

One of the coolest aspects about Warby Parker is their “Home Try-On” service that really helps you to decide which frames will complement you.

warby-parker-home-try-on

All you need to do is pick out five pairs of eyeglasses and they’ll be delivered to you for free. Then try them out for 5 days and see which ones you desire. Pick your desired specs on the website and you will be deliver a fresh new pair. Lastly, after your 5 days are up, place your box in the mail with its prepaid return tag.

 

Warby Parker Frames Quiz

If you need help selecting some glasses to try on, you should take the Warby Parker Frames Quiz. It only takes a few quick responses to find out which set of great-looking eyeglasses will be the perfect choice for you. Warby Parker Marketing

 

Eco-friendly

Warby Parker is very proud of being eco-friendly and sustainable in its business as well. One of their key missions as a business is to actively work on lowering its impact on the ecosystem. The company is a 100% carbon-neutral eyewear manufacturer. Also, Warby Parker actively works to reduce their impact on the ecosystem by mapping out the greenhouse gas emissions from their frame production, to shipping, warehousing, and office work. They’re making sure to offset their carbon accordingly.

 

Warby Parker Gives Back

Another factor that makes Warby Parker appealing to customers is that they are similar to TOMS Shoes, on the principle of buy a pair and donate a pair of glasses. When a pair is bought they donate a pair to someone in need. They found a need that people from all over the world do not have the means to see clearly, which is a wide scale issue. Warby Parker is working to address this issue by assisting people gain access to eyeglasses to be able to see.

warby-parker-Give-back-program

 

Final Thoughts Warby Parker Marketing

Warby Parker sells fashionable eyewear categorized into unique and fun collections for both men and women. Overall, the experience with Warby Parker was overwhelmingly positive. The new glasses are well-made and fit well, and the purchasing process was easy and enjoyable. If you’re looking for a brand new pair of eyeglasses or sunglasses, I suggest that you give Warby Parker a try. For glasses wearers who are searching for a extensive selection of alternatives in the latest designs and materials, and like the option of being able to shop on the internet or in store, Warby Parker is the retailer for you. Warby Parker Marketing

 

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